Bobby Jain Credit Suisse: How Are Nintendo's Profits? by Rob Sutter On the surface, it's easy to write off Nintendo as one of the "big three" video game companies that seems to be in the most dire of straits. After all, the Wii U has not exactly sold tremendously like the PlayStation 4 and Xbox One has. While they seem to have the attention of the gaming audience in general, Nintendo's console does not seem to have that level of attention tied to it. This does not necessarily mean that business is down, though, as the idea of profits is one that Bobby Jain Credit Suisse can focus on. Nintendo is not without money, as its bank is full of it in case of any kind of financial straits that the company could fall into later. I believe this to be especially true when considering that the competition may not have the greatest foundation as far as money is concerned. For example, Sony had to recently close down an office building in order to bring down costs for itself. It is clear that there is much more to consider about these companies than what gamers see on a public basis. Nintendo may not exactly be in the clear in terms of business in general, though. Keep in mind that while the 3DS is doing extremely well in terms of the handheld market, the Wii U seems to be all but lost on the console side of things. Sales have not exactly been roaring, even though there have been many different titles released by not only Nintendo but third-party companies. Nintendo's bank account has been crucial but I do not think that people understand just how crucial this has become. It was said that Nintendo has, in terms of American currency, $10.5 billion in the bank; a strong statistic, to say the least, to the perspective of Bobby Jain Credit Suisse. If Nintendo wanted to go through substantial losses during the next four decades or so, it would be able to while remaining reasonably profitable. It's a financial cushion and I am sure that names such as Jain can agree. In order for Nintendo to prosper, though, there has to be a greater level of awareness about how gaming will change in the future. As far as public standing is concerned, it is clear that Nintendo can do much better for itself. The idea of the Wii U being a generation behind in terms of specs is an aspect that made it lose points in the eyes of gamers who longed for the next great console. Does this necessarily mean that Nintendo is gone after this generation of console has passed us by? If anything, the extensive bank account that the company has goes to show that the company can make losses for, at least, a bit longer. Consult Bobby Jain Credit Suisse if you are interested in incorporating the services pertaining to asset management, investment banking, and other fields.. Also published at Bobby Jain Credit Suisse: How Are Nintendo's Profits?.
