Four Missing Parts Of Failed Startup Websites by Martin Johnson Your start-up has gone from being a simple idea to something that is ready for the public to see, which is why you need a website -pronto! You might have already decided on exactly what you want your website to do and have on it but before you race ahead there are four pillars of website design you need to know. Focus on the end goal or desired action Websites exist for many different reasons so you need to think about what the end goal of your website is going to be. Is to generate sales, capture leads, educate and inform, or none of the above? When you know what the primary end goal of your website is going to be you can then work backwards, researching the solutions available online that target those end goals. The internet is not new and there are plenty of free and paid for services that might already be available for your particular needs or use case. So take advantage of it. Therefore, take the time now to research the available options for your initial launch and the products or services you intend to add in the coming months. Be prepared. Your brand says a lot about your company and what it stands for so you need to allow it to come across to your audience in every aspect of your website design. Don't just stick a logo in the corner of your site and forget about it. That is not a good idea. Don't fall into the trap of just sticking your logo onto your website and hoping people will connect with your information. You need to actively take steps, with your design, that constantly reminds people about your brand. Visit brands that you love and pay attention to the little things they've done on their sites to give the brand front and center. Mobile, Mobile, Mobile Since the launch of Apple's iPhone the mobile, and tablet, market has continued to soar to levels never seen before. You may even be reading this on your mobile device. Therefore, it is "vital" that you design your website in a responsive fashion, which means it will adapt to the current (and future) screen sizes of the device viewing your website. The mobile market is getting bigger everyday as more and more people get connected and new products will get launched at lightening speed. Your website needs to effortlessly adjust to the screen size of the device that is viewing it and, you'll be pleased to know, responsive design does it for you. If you ignore the mobile market and make your website difficult to consume, while, on the go, people may just ignore your message and first impressions last a lifetime. Experience is priceless If you have identified your website goal and understand the importance of the internet for your business then don't skimp on the details. Do not throw together a website yourself and expect it to perform like a well oiled machine. Invest a little capital in a professional website design company that has experience designing websites in your niche. You'll then be able to skip the learning curve and concentrate on making sales as that, as they say, is where the money is going to come from to keep your business alive. Visit www.marvelled.co.nz today for your personal website design quote specific for the needs of startups.
